benton convention center|

Reinvented & Open For Business

Centrally located in downtown Winston-Salem, the 105,000-square-foot Benton Convention Center┬árecently completed a multimillion-dollar renovation, that includes significant structural, design and technological upgrades to the interior and exterior of the building. The multi-phased “reinvention” project was led by internationally recognized architectural and design firm, tvsdesign.

In addition, local artists and artisans were commissioned as part of a Public Art Project to create works of art now on display throughout the facility. Click here to view the Public Art Project.

  • Transformation of existing exhibit hall into multi-functional carpeted ballroom meeting space.
  • Key design elements creating more open, flexible breakout meeting space.
  • Significant structural, design and technology upgrades to the interior and exterior of the building.
  • Incorporates architectural nods to Winston-Salem’s historic arts, tobacco and textile roots.
  • Front facade expanded to provide additional flexible pre-function space.
  • Windows and skylights added to give the venue a contemporary, open and inviting aesthetic.